Kenya - 0900 733 733
Tanzania - 0901002233
Malawi - 59911
Zambia - 5775
The Pan-African competition kicked off in February 2016 and will run until July 2016.
Trace is a leading pan-African brand and media group with music TV channels very popular within this Youth segment. Trace has successfully launched Trace Stars in partnership with Fonewox(WASP), Cell C (MNO), Universal Music and Nokia. Over 325,000 Cell C subscribers entered the competition. The competition has now been rebranded to Trace Music Star after Airtel came on-board as title sponsors and was successfully launched in 14 African Countries in 2014.
With 2.3 million calls made in its previous season, the Airtel TRACE Music Star (ATMS) talent search is the biggest music competition to ever take place in Africa. The number of contestants surpassed European and American talent shows such as "The Voice" and "Idols".
The mobile phone based ATMS talent search contest also won the "Best Pan-African Initiative" accolade at the prestigious AfricaCom Awards held in Cape Town, South Africa.
Trace Stars is an IVR based music competition that gives participants an opportunity to become the next big music star in their country and possibly across Africa and the world without having to go through long and expensive traditional castings. Trace Stars is operated as a massive branded campaign and value added music service and includes a karaoke component to rehearse for the song competition while having fun. At the end, a pan-African Grand Finale is organised with all National Winners to select the "Star of Stars".
