Guerilla Marketing for Writers Workshop in Nairobi

Kenyan novelist and poet, Alexander Nderitu will be hosting is a Guerilla Marketing for Writers event. The one-day workshop is designed to give artists the power to amplify and control their market appeal, whether they seek such appeal for commercial reasons or private goals.

Good for: Writers (of any genre), publishers, professional marketers, PR practioners, other artists (eg. musicians, thespians etc)

Venue: Norwich Union Towers, Nairobi (limited space available)

Cost: Kshs1,500/=

Date: August 29th 2015

Contact: 0722892563

In this workshop, you will learn about:


• Marketing Basics

• Frontal Assault - The News Release

• J. Conrad Levinson’s ‘200 Marketing Weapons’

• Authors in Marketing - Tales From the Battlefield

• Network Marketing – Forging Strategic Alliances!

• Author Branding

• E-mail Marketing - The Stealth Weapon!

• Book Technologies

• ‘NicheCraft’

• Publicity vs Advertising

• Content Marketing

....Among other tactics

Bonus:  ‘Changing Kenya’s Literary Landscape (2012 Onwards)’ - A highly acclaimed research e-paper to give you the intelligence information you need before storming the literary scene!

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